Wishlist plugin: Free vs. Premium
Discover what you get with the Free version and explore how the Premium upgrade unlocks more features to boost your wishlist experience on WordPress.
Wishlist Lite
Free, forever
On WordPress.org. Everything below works out of the box.
- Add to Wishlist button on product, shop and category pages
- Position it before or after Add to Cart, or on the image
- Text, icon, or text and icon — plus a shortcode
- Works for guests and logged-in customers
- Dedicated wishlist page by shortcode or block
- Add to cart straight from the wishlist
- Price drop badge on saved products
- Undo when an item is removed
- Popular Products report in the dashboard
- Full colour and label controls
Wishlist Pro
Everything in Lite, plus
An add-on, not a replacement. Lite stays installed and keeps your data.
- Unlimited named wishlists per customer
- Save a specific variation with its own price and stock
- Quantity per item, carried through to the cart
- Move to Cart, plus bulk add, move and remove
- Public and private lists with shareable links
- Share to WhatsApp, Facebook, X, email or copy link
- List and grid views with column controls
- See who saved a product and browse customer wishlists
- Tooltips, font sizes and row button styling
- WPML and Polylang for your customised text
What pro adds
Easily let your visitors save their favorite products using a simple WordPress and Gutenberg-friendly solution.
Multiple wishlists
Birthday, wedding, maybe later customers keep as many named lists as they like, pick one from a dropdown or popup, and move products between them.
Variation support
The blue one in medium, not just the shirt. Saved variations carry their own image, price, stock status and attributes
and when an item was saved without options, the wishlist asks for them in a popup instead of sending the customer back to the product page.
Quantity and cart
Save how many are wanted, then add or move the whole list to the cart in one action with WooCommerce’s own message if something can’t be added.
Privacy and sharing
Lists are private by default. Make one public and share it by WhatsApp, Facebook, X, email, or link. Visitors can shop from it but can’t change it.
Store insights
Lite tells you which products are wishlisted most. Pro tells you who saved them, lets you open any customer’s lists, and gives shop managers report access without settings access.
Deeper styling
Pick the wishlist icon, add tooltips, set font sizes for button text and icons, and style the wishlist row buttons and popup to match the rest of your store.
Saving products
FREE
PREMIUM
Add to Wishlist button on single product pages
Button on shop, category and tag archives
Place it before or after Add to Cart, or on the product image
Show it as text, icon, or both
Shortcode to drop the button anywhere
Adds and removes over AJAX, no page reload
Remove by clicking the button a second time
Works for guests as well as logged-in customers
Option to restrict wishlists to logged-in users
Guest wishlist carried into the account on sign-up or login
Abandoned guest wishlists cleaned up automatically
Set how many days a guest wishlist is kept
Save a specific variation with its own price, stock and attributes
Button follows whichever variation is selected on the product page
Follows swatches too, if your theme or a swatch plugin adds them to shop pages
Choose the quantity while saving
Pick the wishlist icon
Tooltips on the wishlist buttons
The wishlist page
FREE
PREMIUM
Dedicated wishlist page from a shortcode
Wishlists block for the block editor
Column and gap controls on the block
Image, name, price and stock status for every saved item
Add to cart straight from the wishlist
Undo instead of a confirmation prompt when removing
Price drop badge when a saved product gets cheaper
Badge text, font size and colour are yours to set
Browse Products call to action on an empty wishlist
Pagination
Responsive on phones and tablets
Switch between list and grid view
Choose which columns the block shows
Quantity on each row, used when adding to the cart
Move to Cart, add it and drop it from the list in one go
Select several items and act on all of them at once
Move products to another wishlist, one or many
Select options popup when a saved item still needs a size or colour
WooCommerce’s own message when an item can’t be added
Multiple wishlists
FREE
PREMIUM
Wishlists per customer
Name lists by occasion, category or collection
Choose the list from a dropdown or a popup
Create a new list while saving or moving a product
Search the list picker once there are more than five
Rename, set a default, and delete lists
An index page showing every list the customer has
Privacy and sharing
FREE
PREMIUM
A wishlist is only visible to the person who made it
Wishlist pages kept out of search engines
Make a list public, or keep it private
Share link that can’t be guessed by counting
Share to WhatsApp, Facebook, X, email, copy link, or the phone’s share sheet
Friends can shop a shared list without being able to change it
A private list stays shut even to someone with the link
Preview card when a shared link is posted
Cart page
FREE
PREMIUM
Move to Wishlist button on cart lines
Choose where that button sits
Show it as text, icon, or both
Moved items keep the variation they were bought in
Decide whether Add to Cart stays put or goes to the cart
For the store owner
FREE
PREMIUM
Settings live in WooCommerce → Settings → Wishlist
Settings save themselves as you change them
Wishlist Insights screen
Popular Products, what gets wishlisted most
See which customers saved a given product
Browse every customer’s wishlists
Open a customer’s list and see what’s in it
Remove a product from a customer’s list, or delete the list
Bulk selection in the admin wishlist screens
Shop managers see the reports, settings stay with administrators
Design and wording
FREE
PREMIUM
Button colours, borders and hover states
Separate styling for the “added” state
Notification colours
Rewrite every button label and message
Font size for the button text and icon
Tooltip wording, size and colours
Wishlist row button background, icon colour and size
Popup button and close icon styling
Compatibility and updates
FREE
PREMIUM
WooCommerce HPOS compatible
Tuned for Astra, Blocksy, Kadence, Hestia, OceanWP and Woostify
Works with block themes and site editor templates
Translation ready, .pot file included
WPML and Polylang for the text you customise